Digital Media and Commerce Positions See Steady Growth in Pay - The Croner Company

Posted on Oct 20, 2020 by in Attracting and Retaining Talent, Compensation Programs, Compensation Solutions, Compensation Surveys, Digital Entertainment Compensation News, Equity Compensation, Media Industry News, Recent Developments

The 2020 Croner Digital Content and Technology Survey provides in-depth data on compensation for jobs specific to internet and mobile content and transactions. 

 Some of the noteworthy findings from the recent report include:

  • Compensation for digital jobs experienced steady growth in pay year-over-year, continuing a multi-year trend. Compensation growth for executives was strong for bonuses and long-term incentive compensation.  Growth for middle managers and individual contributors was driven by strong long-term incentives.  Support positions experienced strong base salary growth.
  • Among senior level individual contributors in Software Engineering job families, base salaries for Software Architecture positions are highest — out of specialties including Mobile App Development, DevOps Engineering, Release Engineering, Web Development, Quality Assurance Engineering, Business Functional Analysis and Software Testing.
  • Among companies with Software Engineers in positions with Machine Learning responsibility and without Machine Learning responsibility, average base salaries tend to be higher for those responsible for Machine Learning.
  • Among senior level individual contributors in Marketing job families, base salaries of Integrated Marketing positions are highest – out of specialties including Product Marketing, Direct Marketing, Brand Marketing, Email Marketing, Events Marketing and Generalist Marketing.
  • All levels of Digital Advertising Sales positions experienced growth in actual total cash compensation year-over-year. Total cash compensation is the sum of base salary plus bonuses. 

The Croner Digital Content and Technology Survey delivers data and insights critical to benchmarking pay competitively for digital jobs.  The Survey Results provide meaningful answers to your questions about how to compete for digital talent.

The 2020 Survey Results provide comprehensive compensation data for 700 job titles, from approximately 115,000 employees in 100 companies.  These companies include search/social media companies — the companies that set the market for pay.  Data cuts by industry provide a lens for working with the cross-industry data.  

For information about survey participation, or to purchase the recently published report, please contact Laurie Krashanoff at laurie@croner.biz.