The Croner Local Media Survey (LMS), launched in 2013, is conducted annually for companies that broadcast content and sell local advertising for cable, television and radio. The Survey invites the participation of television stations, radio stations, MSOs, digital organizations, publishers and other media companies .
The Survey results report competitive pay practices for local advertising sales positions as well as for programming and operations positions at local television and radio stations in the U.S.
2019 Croner LMS Position Grids
LMS – Account Executive
Participant Companies
2019 Participant Companies American Public Media
Position Grids & Job Families Reported
To view a pdf of the complete list of positions by family and by level, please click here:
2019 Croner LMS Position Grids
Job Families:
Local Advertising Sales Local Ad Sales
Television Stations TV Management
Radio Stations
General and Administrative
Position Data Reported
See compensation data elements reported for each position by viewing samples here:Sample Position Information LMS - AE
Compensation:
Base Salary
Target Total Cash Compensation
Actual cash awards as percent of base salary
Actual Total Cash Compensation
Annualized value of LTI awards
Target Total Direct Compensation
Total Direct Compensation
Position Scope:
Degree of match
FLSA
Collective bargaining
Market Rank
Position title
Title of supervisor
Number of employees supervised
Geographic location
Short-term sales incentive eligibility
Short term incentive targets and awards as a percent of base salary
Long-term incentive eligibility
Long-term incentive received
Data cuts (provided where possible to report):
Market Rank
Industry - MSO, Radio, Television
U.S. Region
Metropolitan Area
Sales Revenue
Specialty / Scope - News, Sports, Manages Staff, Manages Function
Policy Data Reported
Participant Profile
Start of Fiscal Year
Last Year Fiscal Revenues
Workforce Size
Industry Composition
Short-term Incentive Plan Design
Prevalence of Plans
Changes to Plans in Past Year
Eligibility Levels
Type of Plans
Plan Funding and Award Caps
Long-term Incentive Plan Design
Prevalence of Plans
Changes to Plans in Past Year
Eligibility Levels
Type of Plans
Plan Design
Stock Option Plan Vesting
Restricted Stock (Units) Plan Vesting
Survey Schedule
2020 Survey Planning Meeting: February 2020 at CBS Corporation, New York, NYQuestionnaire Distribution: May 1, 2020Data Effective Date: May 1, 2020Completed Questionnaire Due Date: June 15, 2020Interim Salary Budget Survey: August 2020Report Published: November 2020
Participation and Purchase Fees
The 2020 Participation Fee is $9,700 . The fee includes the 2020 Full Report along with the Interim Salary Budget Supplement.
Custom Cut of Data for Participants For an additional fee of $550 , a participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required. A custom rerun of the data set including all data cuts is $875 .
Purchase of the Current Published Report As a Non-participant
Purchase Option #1: 2019 Full Report of Results $18,400
The 2019 Full Report of Results is available for purchase for $18,400 plus a non-refundable 50% deposit of $4,850 towards the 2019 participation fee.
Total payment required to receive the 2019 Full Report of Results as a non-participant is $23,250 .
To receive the 2020 Full Report of Results, your company's survey submission would be due in May 2020 along with the second half participation fee payment of $4,850 - due in July 2020.
Purchase Option #2: 10 Positions from 2019 Compensation Data Report $4,850
Compensation data only, for up to 10 positions, selected from the 2019 Full Report is $4,850, plus a non-refundable 50% deposit of $4,850 towards the 2019 participation fee.
Total payment required is $9,700 .
To receive the 2020 Full Report of Results, your company's survey submission would be due in May 2020 along with the second half participation fee payment of $4,850 - due in July 2020.
Confidentiality
The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided. All data are held in strict confidence and are reported only in summary form. No attribution is made to any specific data from any participating companies. The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report. Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.
Register to Participate
To register your company for participation in this Survey or to ask questions about participation, please contact Susan Cronk at (415) 485-5512 or email us at info@croner.biz.
