The Croner Local Media Survey (LMS), launched in 2013, is conducted annually for companies that broadcast content and sell local advertising for cable, television and radio. The Survey invites the participation of television stations, radio stations, MSOs, digital organizations, publishers and other media companies.
The Survey results report competitive pay practices for local advertising sales positions as well as for programming and operations positions at local television and radio stations in the U.S. The 2020 Results provide data for 96 industry-specific positions along with 30 positions by cross-industry and 10 positions by organization level, representing 24,o00 employees in 12 local media organizations.
Sales compensation data for local advertising sales drawn from multiple industries and platforms
Compensation for market management positions
Compensation for local television and radio station programming and operations positions
Practices and Policies reported include short and long-term incentive plan prevalence, types and key features; account executive ad sales plan types and design features; merit budgets and salary structure adjustments
Data cuts by industry, region and market size
Tools for Analysis include Paired Comparison and Titles Matched reports
Interim Merit Budget Survey conducted in August is included in participation fee
Results delivered via secure online data portal which allows for customizable excel spreadsheets and presentation-ready reports for every position
Annual Trends Report, presented to participant companies at annual Survey Planning Meeting
Comprehensive position descriptions, updated annually to mirror industry changes
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