The inaugural Croner Licensing Survey, launching as a supplement report to the Croner Entertainment Survey in 2015, will be conducted annually for companies that create and actively license intellectual property (“IP”).The Survey will report on positions both in inbound and outbound licensing roles (licensors and licensees) across multiple job families and levels.
Key Features of the Croner Consumer Products Licensing Survey
Full range of jobs and levels reported, providing a clear picture of compensation levels for all positions related to licensing of consumer products
Covers positions in both inbound and outbound licensing roles across multiple job families including Licensing, Franchise Licensing, Retail, Quality Control, Product Development and Creative
Policies and Practices report includes short-term Incentive plan types, prevalence and eligibility for company bonus and licensing-specific plans, and long-term incentive plan types, prevalence and eligibility
Tools for Analysis include Paired Comparison data and Titles Matched for each position
Interim Merit Budget Survey conducted in August included in participation fee
Results delivered via secure online data portal which allows for customizable excel spreadsheets and presentation-ready reports for every position
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