C2HR | Content Developer Survey | The Croner Company

C2HR Survey

The C2HR Content Developers Compensation Survey (formerly the C2HR Cable Programmers / Broadcast Networks Compensation Survey) is a compensation survey conducted annually to provide industry-specific benchmarks for salaries, incentives and other compensation components to digital content creators, cable programmers and broadcast networks.  The Survey invites participation from cable programmers, broadcast networks, digital media and technology companies, on demand and internet streaming content providers or other content companies with related programming positions.

Content Developer Survey

Thirty seven companies — representing 153 networks and approximately 31,000 employees — are using the 2020 Croner C2HR Survey Results to understand salary differentials to benchmark compensation and to establish job architecture, rational pay levels and pay structures, and to make informed decisions about bonus plans and equity plans. Participant companies include all five national broadcast networks and all 20 of the most watched national cable networks, as well as companies who create streaming content.

All organization levels are reported, in functions such as general management, programming, creative production, technical production, post production, remote operations, library, affiliate and media relations, community affairs, market research, digital distribution, advertising sales, affiliate advertising sales, advertising sales operations, legal and business affairs and G&A.

View the positions covered in the Survey: 2021 C2HR Content Developers Position Grids

Participant Companies

2020 Participant Companies:
A+E Networks, LLC
Altice USA, Inc.
Amazon.com, Inc.
AMC Networks Inc.
BBC Studios Americas, Inc.
Charter Communications
Crown Media Holdings, Inc.
Discovery, Inc.
Disney Direct-to-Consumer & International
ESPN, Inc.
Fox Corporation
Fox Networks Group, Inc.
Howard Hughes Medical Institute
ION Media Networks, Inc.
Jet Propulsion Laboratory
Madison Square Garden Company
MLB Network
National Basketball Association
National Football League
NBCUniversal Media, LLC
Public Broadcasting Service
Qurate Retail Group
Riot Games, Inc.
Sony Pictures Entertainment
Starz (a Lionsgate Company)
The Church of Jesus Christ of Latter-day Saints
The E.W. Scripps Company
Viacom Media Networks
ViacomCBS Inc.
Walt Disney Television
WarnerMedia, LLC
World Wrestling Entertainment, Inc.

Position Grids & Job Families Reported

To view a pdf of the complete list of positions by family and by level, please click here: 

2021 C2HR Content Developers Position Grids

Job Families:

Digital Media
News Producing
Bureau Chief
News Assignment Desk
Content or News Editorial
Content or News Research
Other News Executive

Program Acquisitions
Original Programming
Program Development
Current Programming
International Program Development
Program Scheduling
Talent Relations
Show Booking

Music Content
Coordinating Producing
Multimedia Producing
Digital Journalist

Production Management
Resource Scheduling
Technical Operations

Show Direction
Technical Direction
Studio / Remote Production
Camera Operations
Audio Technology
Editorial Graphics Production
Hair and Makeup
Digital Production Technology
Remote Operations

Network Remove Operations
Closed Captioning
Quality Control
Media Operations
Broadcast Operations
Master Control
Broadcast Engineering (SB=Server-Based)
Transmission Engineering
Digital Mastering / Encoding Services
Post Production
Audio Editing / Mixing / Design
Character Generation
Digital Assets
On-Air Promotions
Writing / Producing
Creative Design
Production Art
Motion Graphics Design
Effects Design
Creative Services
Creative Services Traffic Project Management
Photo Editing
Marketing Strategy
Consumer Marketing
Brand / Product Marketing
Digital / Social Media Marketing
Digital Partner Marketing
Media Planning
Events Marketing
Market and/or Audience Research
Consumer Insights and Analytics
Digital Analytics
Data Science
Business Intelligence Engineering
Extract Transform and Load Developing

Advertising Sales
Sales Account Management
Sales Planning
Sales Analysis
Integrated Sales and Marketing
Advertising Solutions
Advertising Sales Marketing

Affiliate Sales
Broadcaster Affiliate Relations
Affiliate Marketing
Digital Distribution
Digital Distribution Operations
International Distribution

Syndication Sales
Sales Operations
Advertisement Inventory
Advertisement Traffic
Sales Training
Legal and/or Business Affairs
Legal Counsel
Contract Administration
Standards and Practices
Rights and Clearances

Business Development

Customer Support

Human Resources
Inclusion and Diversity
Production Accounting
Royalty Accounting
Production Financial Analysis
Participation and Residuals
Information Technology
Advanced Technology
Digital Media Delivery Engineering
International General Management
International Programming
International Producing
International Marketing
International Head of Advertising Sales
International Business Development

Position Data Reported

To view a sample position page from the report, click here:

Sample Position Information - Exec, Standard, Ad Sales

The Compensation Data Report includes the following compensation elements for each position:

  • Number of Incumbents Reported
  • Number of Companies with Match
  • Geographic Composition
  • FLSA Status
  • STI Eligibility
  • STI Awards Received
  • STI Targets
  • LTI Eligibility
  • LTI Awards Received
  • Base Salary
  • Target Total Cash Compensation
  • Actual Total Cash Compensation
  • Actual Cash Awards as % of Base Salary
  • Annualized NPV of LTI Awards
  • Total Direct Compensation
  • Paired Comparison Postion Match Analysis for Base Salary, Actual Total Cash Compensation and Total Direct Compensation
  • Differentials (of average pay between organization levels by job family category)

Data Cuts Reported Where Relevant:

Geographic Area
U.S. Region
Metropolitan Area

Size of Company
Network Revenues
Network Subscribers

Cable Programmers
National Broadcast Networks
Other Media

Advertising Sales
Business Affairs
Digital Media
Legal & Business Affairs
Live Sports
On-air Promo / Interstitial
Segment  / Feature

Policy Data Reported

The Full Report of Results covers policies and practices, including the following subjects:

  • Corporate Operating Statistics
  • Span of Control Statistics
  • Salary Adjustment Budgets
  • Formal Short Term Incentive Plans
  • Advertising Sales Organization Design
  • Advertising Sales Incentive Plan Design
  • Long Term Incentive Plan Design

To view a sample policy data table, click here:  Sample Plan Design Table








Survey Schedule

Survey Planning Meeting: January
Data Effective Date: March 1
Questionnaire Distribution: April
Completion Deadline:  May 21
Full Report of Results Published:  Late September 
Review of Results Webinar: November 
Salary Budgets Survey Supplement: August 


Participation Fees

2021 Participation Fee The fee to participate in the 2021 Survey is $9,100.

Purchase of the Current Report By signing a Participation Agreement to participate in the 2021 Survey, a company may purchase the 2020 Report for $18,200.

Custom Cut of Data for Participants 
For an additional fee, a participant company may select a subset of companies from the participant list for a custom cut of the data set. A minimum selection of ten companies is required.  A custom cut of the data set for "All Incumbents" is $550. A custom rerun of the data set including all data cuts is $950.



Confidentiality Policy. The Croner Company conducts this Survey as an independent third party on behalf of the Survey's participants. The Croner Company guards the confidentiality of each participant's data as well as that of the Survey report. Survey reports, data, special analyses and results are distributed to Survey participants only and will not be sold or otherwise distributed to non participants by The Croner Company or any third party unless required to be produced by legal process. Non participants may obtain the report only by agreeing, in writing, to participate in the following year's Survey.

All Survey participants are required to sign a statement that confirms that they will abide by confidentiality standards and not share usernames or passwords, make copies, allow copies to be made, distribute electronic files, or otherwise reproduce or share any part of the Survey report results or data with non participating organizations, divisions, entities or individuals.

Content & Connectivity Human Resources (C2HR)

Content & Connectivity Human Resources members benefit from exceptional educational, networking and industry resources. Companies who are not members of Content & Connectivity Human Resources are encouraged to join. To learn more, please visit the Content & Connectivity Human Resources website at c2hr.org.

Content & Connectivity Human Resources
1717 North Naper Boulevard, Suite 102
Naperville, IL 60563
(630) 599-7120