Croner Digital Content & Technology Survey Findings - The Croner Company

Incentive Plan Prevalence
In Digital Organizations
[1]

Short Term Incentive Plans

•  The majority of companies, both public and private, offer some type of formal Short Term Incentive (“STI”) plan
•  Less than half of companies offer an STI plan to all employees
•  When STI eligibility is limited, versus available to all employees, most limit to manager level and above

Long Term Incentive Plans

•  The majority of companies, both public and private, offer a Long Term Incentive (“LTI”) plan
•  Most companies limit LTI eligibility to only some employees
•  When LTI eligibility is limited to some, versus all, employees, most companies limit to directors and above or vice president level and above
•  The type of LTI offered varies by type of ownership
•  Private companies make greatest use of stock options
•  Public companies make greatest use of full value shares
•  Parent owned and private companies offer a broader range of LTI vehicles

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[1]Based on data compiled in the 2012 Croner Digital Content and Technology Survey