We regularly conduct custom surveys to capture compensation data for positions that are not covered in regular surveys or to shed light on specific compensation practices and trends. We combine our survey design expertise with our broad base of industry contacts to conduct surveys that answer immediate questions. When surveying a new industry, we partner with our client to reach out and obtain participation. The Croner Company serves as an independent third party, ensuring the confidentiality of each participant’s data and of the survey report.

Examples of Recent Custom Surveys Conducted by Croner

Retailing: The Digital Landscape
This survey gathered information and reported on digital retail organization design among major traditional retail companies. Read a synopsis of our findings and recommendations here:
Retailing at the Crossroads

Advertising Network Sales Compensation Survey
This survey reported on cash compensation for three Advertising Sales positions who sell for specific advertising networks. It provided up-to-date information for positions that sell advertising for both established and emerging advertising networks.

Top Media Sales Executive, Advertising Sales Network Compensation Survey
This survey reported on cash compensation for the Top Media Sales Executive in an advertising network.

National Advertising Sales Compensation Survey
This survey reported on cash compensation for seven National Advertising Sales positions among selected online companies. The selected online companies were those with sales forces selling to a wide range of national advertisers with both national and regional decision makers. Also targeted were online companies with sales forces calling on advertisers and agencies in the automotive industry. It provided up-to-date information for positions that sell advertising to complex national and regional accounts.

Product Development Incentive Plan Design
This survey gathered information on Product Development Incentive Plan design features across three industries: casino gaming, entertainment software and database / CRM software companies. Regular published information on Product Development Incentive Plan design was available only for one of these industries–entertainment software–through the Croner Software Games compensation survey.

Multiple System Operator’s Staffing Ratios Survey
This survey gathered staffing ratios of major job functions in MSOs.

In-Home Distribution Organization Design and Executive Compensation Survey
This survey collected information, and reported on organization design and executive compensation for selected executive positions in In-Home Distribution.

Custom Survey of Finance Organization Structures in Television and Film
This practices survey gathered information and reported on the organizational structures and headcount standards in finance organizations of peer companies in cable / broadcasting and film.

Custom Survey of Cable Advertising Sales Compensation and Selected Sales Plan Practices
This survey gathered information and reported on compensation levels and selected sales plan practices among cable ad sales organizations.  This survey used data submitted by invited participants to the CTHRA Cable Programmers / Broadcast Networks Survey supplemented with a custom survey of selected sales plan practices.