The Croner Local Media Survey (LMS), launched in 2013, is conducted annually for companies that broadcast content and sell local advertising for cable, television and radio. The Survey invites the participation of television stations, radio stations, MSOs, digital organizations, publishers and other media companies.

The Survey results report competitive pay practices for local advertising sales positions as well as for programming and operations positions at local television and radio stations in the U.S.

2017 Croner LMS Position Grid

Sample Position Information LMS – Account Executive

Participant Companies
 

2016 Participant Companies
Cablevision Systems Corporation
CBS Corporation
Charter Communications, Inc.
Comcast Cable Communications, Inc.
Cox Communications, Inc.
Disney ABC Television Group
ESPN, Inc.
iHeartMedia, Inc.
NBCUniversal Media, LLC
TDS Telecom
TEGNA
The E.W. Scripps Company
Time Warner Cable Inc.
Tribune Media
Univision Communications Inc.

Added for 2017 Participation
Meredith Corporation

Position Grids & Job Families Reported
 

To view a pdf of the complete list of positions by family and by level, please click here: 2017 Croner LMS Position Grids

Job Families:

Local Advertising Sales
Local Ad Sales
Digital Ad Sales
Local National Sales
Sales Planning
Sales Operations
Inventory Management
Traffic
Advertising Sales / Credit Collections

Television Stations
Station Management
Communications
Broadcast Operations and Engineering
Master Control
Digital Content Producing
Advertisement Producing
Teleprompter Operations
Operations / Logistics
Finance & Accounting
Credit & Collections
Information Technology
Digital Content
Programming
Producing
On-Air Talent
News Directing & Editing
Photography / Videography
Promotions
Promotions Producing
Creative Services
Research
Marketing

Radio Stations
Station Management
Communications
Engineering
Market and Station Finance & Accounting
Credit & Collections
Information Technology
Payroll
Business Operations
Digital Content
Digital Content Producing
Advertisement Producing
Programming
Producing
On-Air Talent
News Directing / Editing
News On-Air Talent
News Writing
Sports Directing & Reporting
Imaging
Promotions
Promotions Producing
Creative Services
Research
Non-traditional Revenue Sales

 

Position Data Reported
 

See compensation data elements reported for each position by viewing samples here:
Sample Position Information LMS - AE

Compensation:

  • Base Salary
  • Target Total Cash Compensation
  • Actual cash awards as percent of base salary
  • Actual Total Cash Compensation
  • Annualized value of LTI awards
  • Target Total Direct Compensation
  • Total Direct Compensation

Position Scope:

  • Degree of match
  • FLSA
  • Collective bargaining
  • Market Rank
  • Position title
  • Title of supervisor
  • Number of employees supervised
  • Geographic location
  • Short-term sales incentive eligibility
  • Short term incentive targets and awards as a percent of base salary
  • Long-term incentive eligibility
  • Long-term incentive received

Data cuts (provided where possible to report):

  • Market Rank
  • Industry - MSO, Radio, Television
  • U.S. Region
  • Metropolitan Area
  • Sales Revenue
  • Specialty / Scope - News, Sports, Manages Staff, Manages Function

Policy Data Reported
 

Advertising Account Executive Plan Design Structure:

  • Pay mix
  • Measures
  • Thresholds
  • Award lines
  • Maximums
  • Caps
  • Award frequency
  • Draws
  • Timing of credit for sale
  • Mechanisms for over-achievement
  • Cross-selling incentives

Survey Schedule
 

2017 Survey Planning Meeting:  Thursday, March 30, CBS Corporation, New York, NY
2017 Questionnaire Distribution: May 2017
2017 Data Effective Date: May 1, 2017
2017 Questionnaire Submittal Due Date: June 2017
2017 Interim Salary Budget Survey:  August 2017
2017 Report Published: November 2017

Participation and Purchase Fees
 

The 2017 Participation Fee is $8,200. The fee includes the 2017 Full Report along with the Interim Salary Budget Supplement.

Purchase of the Current Published Report 
By signing a Participation Agreement for the 2017 Survey and paying a 50% non-refundable deposit toward the 2017 participation fee, a company may purchase the current published Survey data without having participated.  There are two purchase options:

Purchase Option #1: 2016 Full Report of Results $15,400

  • The 2016 Full Report of Results is available for purchase is $15,400 plus a non-refundable 50% deposit of $4,100 towards the 2017 participation fee.
  • Total payment required to receive the 2016 Full Report of Results is $19,500. ($15,400 purchase price plus $4,100 deposit towards 2017 participation.)
  • In order to receive the 2017 Full Report of Results,  your company's survey submission would be due in May 2017 along with the second half participation fee payment of $4,100 due in July 2017.

Purchase Option #2:  2016 Compensation Data for 10 Positions $4,100

  • Compensation data only, for up to 10 positions, from the 2016 Full Report is $4,100, plus a non-refundable deposit of 50% towards the 2017 participation fee.
  • Total payment required is $8,200. ($4,100 purchase plus $4,100 deposit towards 2017 participation.)
  • As a committed and signed Participant for 2017, your company's survey submission would be due in May 2017 along with the second half participation fee payment of $4,100 due in July 2017.  This will entitle your organization to receive the 2017 Full Report of Results.

Custom Cut of Data For an additional fee of $450, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

 

 

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided.  All data are held in strict confidence and are reported only in summary form.  No attribution is made to any specific data from any participating companies.  The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report. Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

Register to Participate
 

To register your company for participation in this Survey or to ask questions about participation, please contact Susan Cronk at (415) 485-5512 or email us at info@croner.biz.

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