The Croner Local Media Survey (LMS), launched in 2013, is conducted annually for companies that broadcast content and sell local advertising for cable, television and radio. The Survey invites the participation of television stations, radio stations, MSOs, digital organizations, publishers and other media companies.

The Survey results report competitive pay practices for local advertising sales positions as well as for programming and operations positions at local television and radio stations in the U.S.

2018 LMS Position Grid

Sample Position Information LMS – Account Executive

Participant Companies
 

2018 Participant Companies
Altice USA, Inc.
CBS Corporation
Charter Communications, Inc.
Comcast Cable Communications, Inc.
Cox Communications, Inc.
Disney ABC Television Group
iHeartMedia, Inc.
NBCUniversal Media, LLC
TDS Broadband Service LLC
TEGNA
The E.W. Scripps Company
Univision Communications Inc.

 

Position Grids & Job Families Reported
 

To view a pdf of the complete list of positions by family and by level, please click here:  2018 LMS Position Grid

Job Families:

Local Advertising Sales
Local Ad Sales
Digital Ad Sales
Local National Sales
Sales Planning
Sales Operations
Inventory Management
Traffic
Advertising Sales / Credit Collections

Television Stations
Station Management
Communications
Broadcast Operations and Engineering
Master Control
Digital Content Producing
Advertisement Producing
Teleprompter Operations
Operations / Logistics
Finance & Accounting
Credit & Collections
Information Technology
Digital Content
Programming
Producing
On-Air Talent
News Directing & Editing
Photography / Videography
Promotions
Promotions Producing
Creative Services
Research
Marketing

Radio Stations
Station Management
Communications
Engineering
Market and Station Finance & Accounting
Credit & Collections
Information Technology
Payroll
Business Operations
Digital Content
Digital Content Producing
Advertisement Producing
Programming
Producing
On-Air Talent
News Directing / Editing
News On-Air Talent
News Writing
Sports Directing & Reporting
Imaging
Promotions
Promotions Producing
Creative Services
Research
Non-traditional Revenue Sales

 

Position Data Reported
 

See compensation data elements reported for each position by viewing samples here:
Sample Position Information LMS - AE

Compensation:

  • Base Salary
  • Target Total Cash Compensation
  • Actual cash awards as percent of base salary
  • Actual Total Cash Compensation
  • Annualized value of LTI awards
  • Target Total Direct Compensation
  • Total Direct Compensation

Position Scope:

  • Degree of match
  • FLSA
  • Collective bargaining
  • Market Rank
  • Position title
  • Title of supervisor
  • Number of employees supervised
  • Geographic location
  • Short-term sales incentive eligibility
  • Short term incentive targets and awards as a percent of base salary
  • Long-term incentive eligibility
  • Long-term incentive received

Data cuts (provided where possible to report):

  • Market Rank
  • Industry - MSO, Radio, Television
  • U.S. Region
  • Metropolitan Area
  • Sales Revenue
  • Specialty / Scope - News, Sports, Manages Staff, Manages Function

Policy Data Reported
 

  • Participant Profile
    • Start of Fiscal Year
    • Last Year Fiscal Revenues
    • Workforce Size
    • Industry Composition
  • Short-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Funding and Award Caps
  • Long-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Design
    • Stock Option Plan Vesting
    • Restricted Stock (Units) Plan Vesting

Survey Schedule
 

2019 Survey Planning Meeting:  February 21, 2019 at CBS Corporation, New York, NY
Questionnaire Distribution: May 1, 2019
Data Effective Date: May 1, 2019
Completed Questionnaire Due Date: June 15, 2019
Interim Salary Budget Survey:  August 2019
Report Published: November 2019

Participation and Purchase Fees
 

The 2019 Participation Fee is $9,200. The fee includes the 2019 Full Report along with the Interim Salary Budget Supplement.

Custom Cut of Data for Participants For an additional fee of $550, a participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.  A custom rerun of the data set including all data cuts is $875.  

Purchase of the Current Published Report As a Non-participant
By signing a Participation Agreement for the 2019 Survey and paying a 50% non-refundable deposit toward the 2019 participation fee, a company may purchase the current published Survey data without having participated.  There are two purchase options:

Purchase Option #1: 2018 Full Report of Results $17,400

  • The 2018 Full Report of Results is available for purchase for $17,400 plus a non-refundable 50% deposit of $4,600 towards the 2019 participation fee.
  • Total payment required to receive the 2018 Full Report of Results as a non-participant is $22,000
  • To receive the 2019 Full Report of Results,  your company's survey submission would be due in May 2019 along with the second half participation fee payment of $4,600 - due in July 2019.

Purchase Option #2:  10 Positions from 2018 Compensation Data Report $4,600

  • Compensation data only, for up to 10 positions, selected from the 2018 Full Report is $4,600, plus a non-refundable 50% deposit of $4,600 towards the 2019 participation fee.
  • Total payment required is $9,200
  • To receive the 2019 Full Report of Results,  your company's survey submission would be due in May 2019 along with the second half participation fee payment of $4,600 - due in July 2019.

 

 

 

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided.  All data are held in strict confidence and are reported only in summary form.  No attribution is made to any specific data from any participating companies.  The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report. Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

Register to Participate
 

To register your company for participation in this Survey or to ask questions about participation, please contact Susan Cronk at (415) 485-5512 or email us at info@croner.biz.