Now in its 23rd year, the Croner Digital Content and Technology Survey provides up-to-date and complete market compensation data annually to companies conducting a material part of their business via the internet. The report is designed specifically for companies that develop and publish frequently updated internet content and/or provide internet commerce, transactions and services.

In today’s mostly-mobile world, companies from a wide variety of industries are all competing for talent in a concentration of jobs. The Survey results provide compensation data on approximately 75,000 employees in 135 companies, including from the search/social media companies which set the market for digital jobs.  Data cuts by industry segment provide a lens for working with the cross-industry data and provide meaningful answers to your questions about how to best compete for digital talent.  Participant companies use the results to establish rational pay levels and to make informed decisions regarding pay for new hires, promotions, and bonuses.

The 2018 Report also includes data for 23 international positions in the U.K., Canada, Australia, China, India, Japan, Singapore and South Korea.

View the Job Families and Positions covered in the Survey here: 2018 Croner Digital Position Grids

See all compensation data elements reported for each position by viewing samples here: Sample Position Information – Exec, Standard, Ad Sales.

Click on the tabs below for more information.

Participant Companies
 

2018 Participants A - Z
(see below for Survey Participant List by Industry Segment)
7-Eleven, Inc.
84.51°
Abercrombie & Fitch Co.
AccuWeather, Inc.
Activision Blizzard, Inc.
Advance Central Services, Inc.
Aetna, Inc.
Amazon.com, Inc.
AMC Networks Inc.
American Greetings Corporation
Apple, Inc.
ASCAP
AT&T
Beachbody, LLC
Belk, Inc.
Best Buy Co., Inc.
BuzzFeed, Inc.
Cars.com Inc.
CBRE Group, Inc.
CBS Corporation
Cengage
CHANEL USA
Comcast Cable Communications, Inc.
Connexity, Inc.
Consumer Reports
Cox Enterprises, Inc.
Crown Media Holdings, Inc.
Digital Extremes Ltd.
Discovery, Inc.
Disney ABC Television Group
Disney Parks, Experiences and Consumer Products (formerly Disney CP & Int Media)
Dotdash (formerly About.com)
Dow Jones & Company, Inc.
Edelman
Electronic Arts Inc.
Epic Games, Inc.
ESPN, Inc.
Esurance Insurance Services Inc.
Expedia, Inc.
Facebook, Inc.
Fanatics, Inc.
Fox Networks Group, Inc.
Fox News Network, LLC
Fuse Media 
GoPro, Inc.
Grindr LLC
Hasbro, Inc.
Hearst Magazines
Home Box Office, Inc.
Houghton Mifflin Harcourt 
Hudson's Bay Company
Hulu, LLC
iHeartMedia, Inc.
International Data Group
Johnson & Johnson Consumer Companies
Kimberly-Clark Corporation
King Digital Entertainment plc
Kohl's Department Stores
L Brands, Inc.
Leo Burnett Group
LinkedIn Corporation
Live Nation Entertainment
Marchex, Inc.
Mattel, Inc.
McGraw-Hill Education
MIT Technology Review
MLB Advanced Media, LP
National Basketball Association
National Football League
NBCUniversal Media, LLC
Nestle USA
Nintendo of America Inc.
Nordstrom, Inc.
Northwestern Mutual Life Insurance Company
Oath Inc.
OpenX Technologies, Inc.
Pandora Media, Inc.
Peloton Interactive, Inc.
PepsiCo, Inc.
Personalized Beauty Discovery, Inc. (dba Ipsy)
POPSUGAR Inc.
Public Broadcasting Service
Publicis Sapient
Quantcast Corporation
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Red Bull Media House North America, Inc.
Revlon, Inc.
Robert Half International Inc.
Roku, Inc.
Royal Bank of Canada
Sabre Corporation
Scholastic, Inc.
Sears Holdings Corporation
Sephora
Snap Inc.
Sony Pictures Entertainment
Spotify USA Inc.
Staples, Inc.
Starz Entertainment, LLC
Take-Two Interactive Software, Inc.
Target Corporation
TDS Broadband Service LLC
TEGNA
Tencent America LLC
The E.W. Scripps Company
The Metropolitan Museum of Art
The Motley Fool, LLC
The New York Times Company
The Vanguard Group, Inc.
The Walt Disney Company
The Walt Disney Studios
Thomson Reuters
Tory Burch
tronc
Turner
Ulta Beauty, Inc.
Under Armour, Inc.
Universal Music Group, Inc.
Univision Communications Inc.
USAA
Verizon Communications, Inc.
VEVO LLC
Viacom Media Networks
Vice Media LLC
Vivid Seats LLC
Vox Media, Inc.
Walgreen Company
Walt Disney Parks & Resorts
Warner Bros. Entertainment Inc.
Warner Music Group
Westfield, LLC
Wiley
Williams-Sonoma, Inc.
World Wrestling Entertainment, Inc.
Yum! Brands, Inc.

2018 Survey Participants by Industry Segment

Business Products / Services 
84.51°
CBRE Group, Inc.
Connexity, Inc.
Quantcast Corporation
Robert Half International Inc.
Roku, Inc.
Royal Bank of Canada
Sabre Corporation
Tencent America LLC
Thomson Reuters
Westfield, LLC
 
Digital Advertising Services 
Advance Central Services, Inc.
Edelman
Leo Burnett Group
Marchex, Inc.
OpenX Technologies, Inc.
Publicis Sapient
TEGNA
 
Ecommerce Retail 
Abercrombie & Fitch Co.
Amazon
American Greetings Corporation
Beachbody, LLC
Belk, Inc.
Best Buy Co., Inc.
CHANEL USA
Disney Parks, Experiences and Consumer Products (formerly Disney CP & Int Media)
Fanatics, Inc.
Hudson's Bay Company
Johnson & Johnson Consumer Companies
Kimberly-Clark Corporation
Kohl's Department Stores
L Brands, Inc.
Mattel, Inc.
Nordstrom, Inc.
PepsiCo, Inc.
Personalized Beauty Discovery, Inc. (dba Ipsy)
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Sears Holdings Corporation
Sephora
Staples, Inc.
Target Corporation
Tory Burch
Ulta Beauty, Inc.
Under Armour, Inc.
Walgreen Company
Williams-Sonoma, Inc.
 
Ecommerce Transactions 
Aetna, Inc.
Esurance Insurance Services Inc.
Expedia, Inc.
Live Nation Entertainment
Northwestern Mutual Life Insurance Company
Revlon, Inc.
The Vanguard Group, Inc.
USAA
Walt Disney Parks & ResortsAetna, Inc.
 
Food and Beverage 
7-Eleven, Inc.
Nestle USA
Yum! Brands, Inc.
 
Media / Entertainment 
AccuWeather, Inc.
AMC Networks Inc.
Apple, Inc.
ASCAP
AT&T
BuzzFeed, Inc.
CBS Corporation
Comcast Cable Communications, Inc.
Cox Enterprises, Inc.
Crown Media Holdings, Inc.
Discovery, Inc.
Disney ABC Television Group
ESPN, Inc.
Fox Networks Group, Inc.
Fox News Network, LLC
Fuse Media 
GoPro, Inc.
Home Box Office, Inc.
Hulu, LLC
International Data Group
MLB Advanced Media, LP
National Basketball Association
National Football League
NBCUniversal Media, LLC
Oath Inc.
Pandora Media, Inc.
POPSUGAR Inc.
Public Broadcasting Service
Red Bull Media House North America, Inc.
Sony Pictures Entertainment
Spotify USA Inc.
Starz Entertainment, LLC
TDS Broadband Service LLC
The E.W. Scripps Company
The Walt Disney Company
The Walt Disney Studios
Turner
Universal Music Group, Inc.
Univision Communications Inc.
Verizon Communications, Inc.
VEVO LLC
Viacom Media Networks
Vice Media LLC
Vox Media, Inc.
Warner Bros. Entertainment Inc.
Warner Music Group
World Wrestling Entertainment, Inc.

Publishing
Cengage
Consumer Reports
Dow Jones & Company, Inc.
Hearst Magazines
Houghton Mifflin Harcourt 
McGraw-Hill Education
MIT Technology Review
Scholastic, Inc.
The New York Times Company
tronc
Wiley

Search / Social Networks 
Facebook, Inc.
Grindr LLC
LinkedIn Corporation
Snap Inc.
 
Software Games 
Activision Blizzard, Inc.
Digital Extremes Ltd.
Electronic Arts Inc.
Epic Games, Inc.
Hasbro, Inc.
King Digital Entertainment plc
Nintendo of America Inc.
Take-Two Interactive Software, Inc.
 
Web Publishing / Special Interests 
Cars.com Inc.
Dotdash (formerly About.com)
International Data Group
The Metropolitan Museum of Art
The Motley Fool, LLC

 

Position Grids & Job Families Reported
 

To view a pdf of the complete list of jobs by family and by level, please click here:

2018 Croner Digital Position Grids

Added for 2018: 
Virtual Reality
Content Strategy
Digital Video Creative Development
Digital Reporting
Show Booking
Talent Management
Digital Animation
Mobile Submissions
Creative Project Management
Integrated Marketing
Creative Services
Finance
Human Resources
International Quality Assurance
International Producing

2017 Job Families

U.S. Positions

  • General Management
  • Producing
  • Prediting
  • Content
  • Content Partner Account Management
  • Social Media Producing
  • Mulitmedia Producing
  • Video Producing
  • Audio Producing
  • Technical Producing
  • Digital Show
  • Product Management
  • Merchandising / Inventory
  • Merchandising Planning
  • Site Merchandiser
  • Supply Chain Optimization
  • Production Management
  • Post Production
  • Quality Control
  • Design Information / User Interface
  • User Experience Research
  • Managing Editorial
  • Multimedia Editorial
  • Writing
  • Product Copywriting
  • Curator
  • Search Engine Marketing
  • Customer Support
  • Photography
  • Photography Editing
  • Styling
  • Digital Assets
  • Search Editorial / Ontology
  • Media Technical Production
  • Network Operations
  • Systems Engineering
  • Security Engineering
  • Security Analysis
  • Ethical Hacking
  • Security Compliance
  • Software Engineering
  • Machine Learning
  • Innovation Engineering
  • Web Development
  • Mobile App Development
  • DevOps Engineering
  • Business Functional Analysis
  • Software Architecture
  • Software Quality Assurance Engineering
  • Software Testing
  • Software Release Engineering
  • Data Engineering
  • Database Development
  • Database Administration
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Engineering
  • Back-End Development
  • Technical Product Management
  • Technical Program Management
  • Scrum Master
  • Marketing
  • Influencer Marketing
  • Experiential Marketing
  • Brand Marketing
  • Product Marketing
  • Channel Marketing
  • Affiliate Marketing
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Lead Generation Administration
  • Events Marketing
  • Market Research
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Research
  • Account Management
  • Social Media Management
  • Community Management
  • User Content Review
  • Audience Development
  • Monetization
  • Search Engine Optimization
  • Field Ad Sales
  • Inside Ad Sales
  • Local Field Ad Sales
  • Digital Product Sales
  • Sales Account Service
  • Sales Marketing
  • Ad Producing
  • Sales Strategy and Planning
  • Sales Operations
  • Ad Operations
  • Ad Traffic
  • Sales Analytics
  • Sales Training
  • Fraud Prevention and Investigation
  • Fraud Analysis
  • Digital Recruiting
  • Digital Legal Counsel

International Positions

  • General Manager
  • Head of Sales
  • Marketing Manager
  • Software Engineer
  • Community Manager

 

Position Data Reported
 

To view a pdf of sample position data, please click here:
Sample Position Information - Exec, Standard, Ad Sales

The Compensation Data Report reports the follow compensation elements for every position:

  • Number of Incumbents Reported
  • Number of Companies with Match
  • Geographic Composition
  • FLSA Status
  • Total Average Supervised
  • STI Eligibility
  • STI Awards Received
  • STI Targets
  • LTI Eligibility
  • LTI Awards Received
  • Base Salary
  • Target Total Cash Compensation
  • Actual Total Cash Compensation
  • Actual Cash Awards as % of Base Salary
  • Annualized NPV of LTI Awards
  • Total Direct Compensation
  • Paired Comparison Position Match Analysis for Base Salary, Actual Total Cash Compensation and Total Direct Compensation
  • Differentials (of average pay between organization levels by job family category)

Data Cuts Reported Where Relevant:

  • Geographic Area Metropolitan Area U.S. Region
  • Company Revenues - for VP level and above
  • Ad Sales Revenue Targets - for Advertising Sales positions
  • Tenure / Eligible for Full Year of Awards -  for Advertising Sales and Sales Operations positions
  • Technical / Other than Technical Positions - by level
  • Specialty / Scope - for selected positions, specialties include:
    • Big Data
    • Machine Learning
    • Manages Staff
    • Scrum Framework
  • Industry Segment:
    Business Products / Services
    Digital Advertising Services
    Ecommerce Retail
    Ecommerce Transactions
    Media Online
    Online / Mobile Gaming
    Publishing
    Web Publishing / Special Interest
  • Platform:
    Online
    Mobile
    Social Media
  • Custom Cut of Data For an additional fee of $450, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

Policy Data Reported
 

The Full Report of Results covers Policies and Practices, including all of the sections below:

  • Participant Profile
    • Participants
    • Web Sites
    • Ownership
    • Industry Composition
    • Geographic Distribution
    • Work Force Sizes
    • Start of Fiscal Year
    • Last Year Fiscal Revenues
  • Short-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Funding and Award Caps
  • Long-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Design
    • Stock Option Plan Vesting
    • Restricted Stock (Units) Plan Vesting
    • Award Sizes - % of TSO Granted for Privately-held Independent Companies
    • Award Sizes - all other companies
  • Ad Sales Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Prevalence of Multiple Incentive Plans
    • Type of Plans
    • Structures
    • Performance Measures
    • Provisions for Increased Ad Sales
    • Additional Awards When Targets Met or Exceeded
    • Draws
    • Discretionary Bonus Awards
    • Caps
    • Timing of Credit for Sales
    • Frequency of Payment of Awards
    • Eligibility
    • Organization Level of Revenues Measured
    • Anticipated Performance Against Assigned Targets
    • Frequency of Target Setting
    • Target Compensation Mix
    • Annual Revenue Targets and Awards
    • Cost of Ad Sales Compensation as % of Revenues
  • Selected Amenities
    • Different Practices by Location or Sites
    • Geographic Distribution
    • Summary of Amenities
    • Detail of Amenities

Participation Fees
 

The 2019 Participation Fee is $9,200. 
Participation entitles your organization to receive the 2019 Full Report of Results, which includes the Compensation Data Report (xls) and the Policies and Practices Report (pdf) along with the Salary Budget Survey Supplement conducted in August.  All reports are published in late August or early September.

Custom Cut of Data for Participants 
For an additional fee, a participant company may select a subset of companies from the participant list for a custom cut of the data set. A minimum selection of ten companies is required.  A custom cut of the data set for "All Incumbents" is $550. A custom rerun of the data set including all data cuts is $875.

Purchase of 2018 Results As A Non-participant
The 2018 Survey results may be purchased without having participated in the Survey, only by committing to the subsequent year Survey as a participant. The commitment to participate requires paying a 50% non-refundable deposit ($4,600) toward the 2019 participation fee.  There are two options for purchasing current data:

Purchase Option #1:
2018 Full Report of Results is $17,400 + 2019 Participation Fee Deposit of $4,600

  • The 2018 Full Report of Results is available for purchase for $17,400 plus a non-refundable 50% deposit of $4,600 towards the 2019 participation fee.
  • Total payment required is $22,000.
  • As a committed 2019 Participant, your company's survey submission would be due in April 2019.  The second half participation fee payment of $4,600 is due in July 2019. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2019 Full Report of Results.

Purchase Option #2:
10 Positions selected from the 2018 Compensation Data Report is $4,600+ 2019 Participation Fee Deposit of $4,600

  • Compensation data for the "all incumbents" cut for up to 10 positions from the 2018 Full Report is $4,600 plus a non-refundable deposit of 50% towards the 2019 participation fee. The Policies and Practices Report is not included.
  • Total payment required to receive 2018 data for 10 jobs is $9,200.
  • As a committed 2019 Participant, your company's survey submission would be due in April 2019.  The second half participation fee payment of $4,600 is due in July 2019. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2019 Full Report of Results.

 

Survey Schedule
 

2018 Report of Results Published:  August 2018
2018 Report of Results Webinar: 
September 2018
2018 Salary Budgets Survey Supplement: 
August 2018

2019 Survey Planning Meeting:  January 2019 in Redwood City, CA
2019 Questionnaire Distribution:  March 2019
2019 Data Effective Date:  March 1, 2019
2019 Questionnaire Due Date:  April 2019
2019 Full Report of Results Published:  August 2019
2019 Report of Results Webinar:  September 2019

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided. All data are held in strict confidence and are reported only in summary form. No attribution is made to any specific data from any participating companies. The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report.

Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

 

Register to Participate
 

To register your company for participation in this Survey or to ask questions, please contact Susan Cronk at (415) 485-5512, Laurie Krashanoff at (415) 485-5521 or email us at info@croner.biz.