Now in its 20th year, the Croner Digital Content and Technology Survey provides up-to-date and complete market compensation data annually to companies conducting a material part of their business via the internet. The report is designed specifically for companies that develop and publish frequently updated internet content and/or provide internet commerce, transactions and services.

In today’s “mostly-mobile” world, companies from a wide variety of industries are all competing for talent in a concentration of jobs. The Survey results provide compensation data on approximately 80,000 employees in 134 companies, including from the handful of search/social media companies which set the market for digital jobs.  Data cuts by industry segment provide a lens for working with the cross-industry data and provide meaningful answers to your questions about how to best compete for digital talent.  Participant companies use the results to establish rational pay levels and to make informed decisions regarding pay for new hires, promotions, and bonuses.

The 2016 Report also includes data for 14 international positions in the U.K., Canada, Australia, Germany and India.

View the Job Families and Positions covered in the Survey here: 2017 Croner Digital Position Grids

See all compensation data elements reported for each position by viewing samples here: Sample Position Information – Exec, Standard, Ad Sales.

Click on the tabs below for more information.

Participant Companies
 

2016 Participants A - Z
(see below for Survey Participant List by Industry Segment)
A+E Networks, LLC
Abercrombie & Fitch Co.
About.com
AccuWeather, Inc.
Activision Blizzard, Inc.
Aetna, Inc.
Al Jazeera Media Network
Amazon.com, Inc.
AMC Networks Inc.
American Greetings Corporation
AOL
AT&T
Audible, Inc.
Beachbody, LLC
Belk, Inc.
Best Buy Co. Inc.
BuzzFeed
Cars.com, LLC
CBS Corporation
Cengage Learning, Inc.
Chartboost, Inc.
Comcast Cable Communications, Inc.
Connexity, Inc.
Consumer Reports
Cox Enterprises, Inc.
Cybernet Entertainment LLC
Deluxe Corporation
Demand Media, Inc.
Disney ABC Television Group
Disney Interactive
Edmunds.com, Inc.
eHarmony, Inc.
Electronic Arts Inc.
Epic Games, Inc.
ESPN, Inc.
Esurance Insurance Services Inc.
Expedia, Inc.
Facebook, Inc.
Fox Networks Group
FullBeauty Brands
Gannett Co., Inc.
Global Eagle Entertainment
GoPro, Inc.
Groupon, Inc.
Hasbro, Inc.
Hearst Magazines
Home Box Office, Inc.
Houghton Mifflin Harcourt Learning Technology
HSN, Inc.
Hulu, LLC
IAC / InterActive Corp
iHeartMedia, Inc.
Indeed, Inc.
International Data Group
J. C. Penney Corporation, Inc.
Johnson & Johnson Consumer Companies
JustFab
King Digital Entertainment plc
Kohl's Department Stores
L Brands, Inc.
Levi Strauss & Company
LinkedIn Corporation
Live Nation Entertainment
Lord & Taylor
L'Oreal USA, Inc.
Macy's, Inc.
Marchex, Inc.
Mattel, Inc.
Mayo Clinic
McGraw-Hill Education
Meredith Corporation
Microsoft Corporation
MLB Advanced Media, LP
National CineMedia, LLC
NBCUniversal Media, LLC
Nielsen
Nintendo of America Inc.
Nordstrom, Inc.
Office Depot, Inc.
OpenX Technologies
Pandora Media, Inc.
Penguin Random House
POPSUGAR Inc.
Public Broadcasting Service
PulsePoint, Inc.
QVC, Inc.
R/GA Media Group, Inc.
Ralph Lauren Corporation
Razorfish, LLC
Recreational Equipment, Inc.
Red Bull Media House North America, Inc.
Sabre Corporation
Scholastic Inc.
Scripps Networks Interactive Inc.
Sears Holdings Corporation
SEPHORA
Sony Computer Entertainment America, Inc. (SCEA) -SEE Sony Interactive Ent (SIE)
Sony Interactive Entertainment (SIE)
Sony Music Entertainment
Sony Pictures Entertainment
Spotify USA Inc.
Staples, Inc.
Starcom MediaVest Group
Take-Two Interactive Software, Inc.
Target Corporation
TEGNA
The E.W. Scripps Company
The Metropolitan Museum of Art
The New York Times Company
The Walt Disney Company
The Walt Disney Studios
Thomson Reuters
Time, Inc.
Tremor Video, Inc.
Triad Digital Media, LLC
Tribune Media
Tribune Publishing
TripAdvisor LLC
Turner Broadcasting System, Inc.
Undertone
Universal Music Group
Univision Communications Inc.
USAA
VEVO LLC
Viacom Media Networks
Walgreen Company
Walt Disney Parks & Resorts
Warner Bros. Entertainment Inc.
Wiley
Williams-Sonoma Inc
World Wrestling Entertainment, Inc.
Yelp!, Inc.
YP Holdings LLC
Yum! Brands, Inc.

Added for 2017 Participation
Advance Central Services, Inc.
Age of Learning, Inc.
AwesomenessTV, Inc.
Code for America
Dex Media, Inc.
Extra Space Storage, Inc.
IEEE GlobalSpec, Inc.
ITHAKA
Leo Burnett Group
National Football League
Nestle USA
Northwestern Mutual Life Insurance Company
Panopto Inc.
PGA Tour
Publishers Clearing House
Robert Half
Snap, Inc.
The Vanguard Group, Inc.
Tory Burch
Vox Media, Inc.
Verizon Communications, Inc.
W.W. Grainger, Inc.
Warner Music Group

2016 Survey Participants by Industry Segment
Business Products / Services
Deluxe Corp
Global Eagle Entertainment
Nielsen
Thomson Reuters

Digital Advertising Services
Chartboost, Inc.
Marchex, Inc.
National CineMedia, LLC
OpenX Technologies
Penguin Random House
PulsePoint, Inc.
R/GA Media Group, Inc.
Razorfish, LLC
Starcom MediaVest Group
TEGNA
Tremor Video, Inc.
Triad Digital Media, LLC
Undertone
YP Holdings LLC

Ecommerce Retail
Abercrombie & Fitch Co.
Amazon.com, Inc.
American Greetings Corporation
Beachbody, LLC
Belk, Inc.
Best Buy Co. Inc.
FullBeauty Brands
HSN, Inc.
J. C. Penney Corporation, Inc.
Johnson & Johnson Consumer Companies
JustFab
Kohl's Department Stores
L Brands, Inc.
Levi Strauss & Company
Lord & Taylor
L'Oreal USA, Inc.
Macy's, Inc.
Mattel, Inc.
Nordstrom, Inc.
Office Depot, Inc.
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Sears Holdings Corporation
SEPHORA
Staples, Inc.
Target Corporation
Walgreen Company
Williams-Sonoma Inc.
Yum! Brands, Inc.

Ecommerce Transactions
Aetna, Inc.
Connexity, Inc.
eHarmony, Inc.
Esurance Insurance Services Inc.
Expedia, Inc.
Groupon, Inc.
Indeed, Inc.
Live Nation Entertainment
Sabre Corporation
USAA
Walt Disney Parks & Resorts

Media Online
A+E Networks, LLC
AccuWeather, Inc.
Al Jazeera Media Networks
AMC Networks Inc.
AOL
AT&T
Buzzfeed
CBS Corporation
Comcast Cable Communications, Inc.
Cox Enterprises, Inc.
Discovery Communications, Inc.
Disney ABC Television Group
ESPN, Inc.
Fox Networks Group
GoPro, Inc.
Home Box Office, Inc.
Hulu, LLC
iHeartMedia, Inc.
MLB Advanced Media, LP
NBCUniversal Media, LLC
Pandora Media, Inc.
POPSUGAR Inc.
Public Broadcasting Service
Red Bull Media House North America, Inc.
Scripps Networks Interactive Inc.
Sony Music Entertainment
Sony Pictures Entertainment
Spotify USA Inc.
The E.W. Scripps Company
The Walt Disney Company
The Walt Disney Studios
Tribune Media
Turner Broadcasting System, Inc.
Universal Music Group
Univision Communications Inc.
VEVO LLC
Viacom Media Networks
Warner Bros. Entertainment Inc.
World Wrestling Entertainment, Inc.

Online / Mobile Gaming
Activision Blizzard, Inc.
Disney Interactive
Electronic Arts Inc.
Epic Games, Inc.
Hasbro, Inc.
King Digital Entertainment plc
Nintendo of America Inc.
Sony Computer Entertainment America, Inc. (SCEA)
Sony Interactive Entertainment Network America LLC (SIENA)
Take-Two Interactive Software, Inc.

Publishing
Cengage Learning, Inc.
Consumer Reports
Gannett Co., Inc.
Hearst Magazines
Houghton Mifflin Harcourt Learning Technology
International Data Group
McGraw-Hill Education
Meredith Corporation
Scholastic Inc.
The New York Times Company
Time, Inc.
Tribune Publishing
Wiley

Search / Social Networks
Facebook, Inc.
IAC / InterActive Corp
LinkedIn Corporation
Microsoft Corporation
TripAdvisor LLC
Yelp! Inc.

Web Publishing / Special Interests
About.com
Cars.com, LLC (formerly Classified Ventures, LLC)
Cybernet Entertainment LLC
Demand Media, Inc.
Edmunds.com, Inc.
Mayo Clinic
The Metropolitan Museum of Art

Position Grids & Job Families Reported
 

To view a pdf of the complete list of jobs by family and by level, please click here:

2017 Croner Digital Position Grids

Job Families - U.S

  • General Management
  • Producing
  • Prediting
  • Content
  • Content Partner Account Management
  • Social Media Producing
  • Mulitmedia Producing
  • Video Producing
  • Audio Producing
  • Technical Producing
  • Digital Show
  • Product Management
  • Merchandising / Inventory
  • Merchandising Planning
  • Site Merchandiser
  • Supply Chain Optimization
  • Production Management
  • Post Production
  • Quality Control
  • Design Information / User Interface
  • User Experience Research
  • Managing Editorial
  • Multimedia Editorial
  • Writing
  • Product Copywriting
  • Curator
  • Search Engine Marketing
  • Customer Support
  • Photography
  • Photography Editing
  • Styling
  • Digital Assets
  • Search Editorial / Ontology
  • Media Technical Production
  • Network Operations
  • Systems Engineering
  • Security Engineering
  • Security Analysis
  • Ethical Hacking
  • Security Compliance
  • Software Engineering
  • Machine Learning
  • Innovation Engineering
  • Web Development
  • Mobile App Development
  • DevOps Engineering
  • Business Functional Analysis
  • Software Architecture
  • Software Quality Assurance Engineering
  • Software Testing
  • Software Release Engineering
  • Data Engineering
  • Database Development
  • Database Administration
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Engineering
  • Back-End Development
  • Technical Product Management
  • Technical Program Management
  • Scrum Master
  • Marketing
  • Influencer Marketing
  • Experiential Marketing
  • Brand Marketing
  • Product Marketing
  • Channel Marketing
  • Affiliate Marketing
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Lead Generation Administration
  • Events Marketing
  • Market Research
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Research
  • Account Management
  • Social Media Management
  • Community Management
  • User Content Review
  • Audience Development
  • Monetization
  • Search Engine Optimization
  • Field Ad Sales
  • Inside Ad Sales
  • Local Field Ad Sales
  • Digital Product Sales
  • Sales Account Service
  • Sales Marketing
  • Ad Producing
  • Sales Strategy and Planning
  • Sales Operations
  • Ad Operations
  • Ad Traffic
  • Sales Analytics
  • Sales Training
  • Fraud Prevention and Investigation
  • Fraud Analysis
  • Digital Recruiting
  • Digital Legal Counsel

International Positions

  • General Manager
  • Head of Sales
  • Marketing Manager
  • Software Engineer
  • Community Manager

 

Position Data Reported
 

To view a pdf of sample position data, please click here:
Sample Position Information - Exec, Standard, Ad Sales

For Every Position:

  • Number of Incumbents Reported
  • Number of Companies with Match
  • Geographic Composition
  • FLSA Status
  • Total Average Supervised
  • STI Eligibility
  • STI Awards Received
  • STI Targets
  • LTI Eligibility
  • LTI Awards Received
  • Base Salary
  • Target Total Cash Compensation
  • Actual Total Cash Compensation
  • Actual Cash Awards as % of Base Salary
  • Annualized NPV of LTI Awards
  • Total Direct Compensation
  • Paired Comparison Position Match Analysis for Base Salary, Actual Total Cash Compensation and Total Direct Compensation
  • Differentials (of average pay between organization levels by job family category)

Data Cuts Reported Where Relevant:

  • Geographic Area Metropolitan Area U.S. Region
  • Company Revenues - for VP level and above
  • Ad Sales Revenue Targets - for Advertising Sales positions
  • Tenure / Eligible for Full Year of Awards -  for Advertising Sales and Sales Operations positions
  • Technical / Other than Technical Positions - by level
  • Specialty / Scope - for selected positions, specialties include:
    • Big Data
    • Machine Learning
    • Manages Staff
    • Scrum Framework
  • Industry Segment:
    Business Products / Services
    Digital Advertising Services
    Ecommerce Retail
    Ecommerce Transactions
    Media Online
    Online / Mobile Gaming
    Publishing
    Web Publishing / Special Interest
  • Platform:
    Online
    Mobile
    Social Media
  • Custom Cut of Data For an additional fee of $450, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

Policy Data Reported
 

  • Participant Profile
    • Participants
    • Web Sites
    • Ownership
    • Industry Composition
    • Geographic Distribution
    • Work Force Sizes
    • Start of Fiscal Year
    • Last Year Fiscal Revenues
  • Short-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Funding and Award Caps
  • Long-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Design
    • Stock Option Plan Vesting
    • Restricted Stock (Units) Plan Vesting
    • Award Sizes - % of TSO Granted for Privately-held Independent Companies
    • Award Sizes - all other companies
  • Ad Sales Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Prevalence of Multiple Incentive Plans
    • Type of Plans
    • Structures
    • Performance Measures
    • Provisions for Increased Ad Sales
    • Additional Awards When Targets Met or Exceeded
    • Draws
    • Discretionary Bonus Awards
    • Caps
    • Timing of Credit for Sales
    • Frequency of Payment of Awards
    • Eligibility
    • Organization Level of Revenues Measured
    • Anticipated Performance Against Assigned Targets
    • Frequency of Target Setting
    • Target Compensation Mix
    • Annual Revenue Targets and Awards
    • Cost of Ad Sales Compensation as % of Revenues
  • Selected Amenities
    • Different Practices by Location or Sites
    • Geographic Distribution
    • Summary of Amenities
    • Detail of Amenities

Participation Fees
 

The 2017 Participation Fee is $8,200. 
Participation entitles your organization to receive the 2017 Full Report of Results, which includes the Compensation Data Report (xls) and the Policies and Practices Report (pdf) along with the Salary Budget Survey Supplement conducted in August.  All reports are published in late August or early September.

Purchase of 2016 Results (without having participated)
The 2016 Survey data may be purchased without having participated in the Survey, by committing to the subsequent year Survey as a participant. The commitment to participate requires signing a Participation Agreement for the 2017 Survey and paying a 50% non-refundable deposit ($4,100) toward the 2017 participation fee.  There are two options for purchasing current data:

Purchase Option #1:
2016 Full Report of Results is $15,400 + 2017 Participation Fee Deposit of $4,100

  • The 2016 Full Report of Results is available for purchase for $15,400 plus a non-refundable 50% deposit of $4,100 towards the 2017 participation fee.
  • Total payment required is $19,500.
  • As a committed 2017 Participant, your company's survey submission would be due in April 2017.  The second half participation fee payment of $4,100 is due in July 2017.  Participation will entitle your organization to receive the 2017 Full Report of Results.

Purchase Option #2:
2016 Compensation Data for 10 Positions is $4,100+ 2017 Participation Fee Deposit of $4,100

  • Compensation data for the "all incumbents" cut for up to 10 positions from the 2016 Full Report is $4,100 plus a non-refundable deposit of 50% towards the 2017 participation fee. The Policies and Practices Report is not included.
  • Total payment required to receive 2016 data for 10 jobs is $8,200.
  • As a committed 2017 Participant, your company's survey submission would be due in April 2017.  The second half participation fee payment of $4,100 is due in July 2017.  Participation will entitle your organization to receive the 2017 Full Report of Results.

Custom Cut of Data For an additional fee of $450, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

Survey Schedule
 

2017 Survey Planning Meeting:  Thursday, January 19, 2017 hosted by Electronic Arts, Redwood City, CA
2017 Quick Survey on Practices Published: February 2017
2017 Questionnaire Distribution:  March 2017
2017 Data Effective Date:  March 1, 2017
2017 Questionnaire Due Date:  April 17, 2017
2017 Full Report of Results Published:  August 2017
2017 Report of Results Webinar:  September 2017
2017 Salary Budgets Survey Supplement:  August 2017

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided. All data are held in strict confidence and are reported only in summary form. No attribution is made to any specific data from any participating companies. The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report.

Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

 

Register to Participate
 

To register your company for participation in this Survey or to ask questions, please contact Susan Cronk at (415) 485-5512 or email us at info@croner.biz.

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