Now in its 24th year, the Croner Digital Content and Technology Survey provides up-to-date and complete market compensation data annually to companies conducting a material part of their business via the internet. The report is designed specifically for companies that develop and publish frequently updated internet content and/or provide internet commerce, transactions and services.

In today’s mostly-mobile world, companies from a wide variety of industries are all competing for talent in a concentration of jobs. The Survey results provide compensation data on approximately 115,000 employees in 126 companies, including from leading search/social media companies which set the market for digital jobs.  Data cuts by industry segment provide a lens for working with the cross-industry data and provide meaningful answers to your questions about how to best compete for digital talent.  Participant companies use the results to establish rational pay levels and to make informed decisions regarding pay for new hires, promotions, and bonuses.

The Croner Digital Content and Technology Survey – International  launched in March 2019 for U.S. companies with global employees.  The jobs surveyed include all of the positions on the Position Grids for the U.S. Survey.

View the Job Families and Positions covered in the Survey here: 2019 Croner Digital Position Grids.

See all compensation data elements reported for each position by viewing samples here: Sample Position Information – Exec, Standard, Ad Sales.

Click on the tabs below for more information.

Participant Companies
 

2019 Participants A - Z
see below for List of Participants by Industry Segment

84.51 Degrees
A + E Networks, LLC
Abercrombie & Fitch Co.
Activision Blizzard, Inc.
Aetna, Inc.
AMC Networks Inc.
American Greetings Corporation
American Public Media
Apple Inc.
AT&T
Beachbody, LLC
Belk, Inc.
BuzzFeed, Inc.
Cars.com Inc.
CBRE Group, Inc.
CBS Corporation
Charter Communications, Inc.
Chewy.com
Comcast Cable Communications, Inc.
Consumer Reports
Cox Enterprises, Inc.
Crate & Barrel
Discovery, Inc.
Disney Direct-to-Consumer & International
Disney Parks, Experiences and Consumer Products
Edelman
Edmunds.com, Inc.
Electronic Arts Inc.
Epic Games, Inc.
ESPN, Inc.
Essence Global
Esurance Insurance Services Inc.
Expedia, Inc.
Extra Space Storage, Inc.
Facebook, Inc.
Fanatics, Inc.
Fox Corporation
GoPro, Inc.
Grist Magazine, Inc.
Hasbro, Inc.
HBO Latin America Production Services, L.C.
Home Box Office, Inc.
Houghton Mifflin Harcourt 
Hulu, LLC
iHeartMedia, Inc.
International Data Group
ITHAKA
Jet Propulsion Laboratory
Johnson & Johnson Consumer Companies
King Digital Entertainment plc
Kohl's Department Stores
L Brands, Inc.
LinkedIn Corporation
Live Nation Entertainment
Mayo Clinic
McGraw-Hill Education
Meredith Corporation
Microsoft Corporation
MLB Advanced Media, LP
National Basketball Association
National Football League
NBCUniversal
Nestle USA
Nintendo of America Inc.
Nordstrom, Inc.
Northwestern Mutual Life Insurance Company
Peloton Interactive, Inc.
PepsiCo, Inc.
Personalized Beauty Discovery, Inc.
PGA Tour, Inc.
POPSUGAR Inc.
Public Broadcasting Service
Publicis Sapient
Publishers Clearing House
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Refinery29 Inc.
Riot Games, Inc.
Robert Half International Inc.
Sabre Corporation
Scholastic, Inc.
Sephora
Sirius XM
Snap Inc.
Sony Interactive Entertainment LLC
Sony Pictures Entertainment
Spotify USA Inc.
Staples, Inc.
Starz Entertainment, LLC
Take-Two Interactive Software, Inc.
Target Corporation
TDS Telecom
TEGNA
Tencent America LLC
TestAccount Company
Texas Health Resources
The E.W. Scripps Company
The Metropolitan Museum of Art
The New York Times Company
The Vanguard Group, Inc.
The Walt Disney Company
The Walt Disney Studios
The Washington Post
Thomson Reuters
Thrive Market
Tory Burch
Tribune Media
Tribune Publishing
Turner
Undertone
Universal Music Group, Inc.
Univision Communications Inc.
USAA
Verizon Communications Inc.
Verizon Media
VEVO LLC
Viacom Media Networks
Vice Media LLC
Vivid Seats LLC
Vox Media, Inc.
W. W. Grainger, Inc.
Walgreen Company
Warner Bros. Entertainment Inc.
Warner Music Group
Williams-Sonoma, Inc.
World Wrestling Entertainment, Inc.
Yum! Brands, Inc.

2019 Participants by Industry Segment

Business Products / Services

CBRE Group, Inc.
Robert Half International Inc.
Sabre Corporation
Thomson Reuters

Digital Advertising Services

Edelman
Essence Global
Publicis Sapient
Undertone

E-Commerce Retail

Chewy.com
Crate & Barrel
Disney Parks, Experiences and Products
Extra Space Storage, Inc.
Fanatics, Inc.
Johnson & Johnson Consumer Companies
Kohl's Department Stores
L Brands, Inc.
Nordstrom, Inc.
Peloton Interactive, Inc.
Personalized Beauty Discovery, Inc.
Publishers Clearing House
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Sephora
Staples, Inc.
Target Corporation
Thrive Market
Tory Burch
W. W. Grainger, Inc.
Walgreen Company
Williams-Sonoma, Inc.

E-Commerce Transactions

Esurance Insurance Services Inc.
Expedia, Inc.
Live Nation Entertainment
Northwestern Mutual Life Insurance Company
The Vanguard Group, Inc.
USAA
Vivid Seats LLC

Food and Beverage

Nestle USA
PepsiCo, Inc.
Yum! Brands, Inc.

Media / Entertainment

CBS Corporation
Charter Communications, Inc.
Comcast Cable Communications, Inc.
Cox Enterprises, Inc.
Discovery, Inc.
Disney Direct-to-Consumer & International
ESPN, Inc.
Fox Corporation
GoPro, Inc.
HBO Latin America Production Services, L.C.
Home Box Office, Inc.
Hulu, LLC
iHeartMedia, Inc.
MLB
National Basketball Association
National Football League
NBCUniversal
PGA Tour, Inc.
POPSUGAR Inc.
Public Broadcasting Service
Refinery29 Inc.
SiriusXM
Sony Pictures Entertainment
Spotify USA Inc.
Starz Entertainment, LLC
TDS Telecom
TEGNA
The E.W. Scripps Company
The Walt Disney Company
The Walt Disney Studios
Tribune Media
Turner
Universal Music Group, Inc.
Univision Communications Inc.
Verizon Communications, Inc.
VEVO LLC
Viacom Media Networks
Vice Media LLC
Vox Media, Inc.
Warner Bros. Entertainment Inc.
Warner Music Group
World Wrestling Entertainment, Inc.

Publishing

ITHAKA
McGraw-Hill Education
Meredith Corporation
Scholastic, Inc.
The New York Times Company
The Washington Post
Tribune Publishing

Search / Social Networks

LinkedIn Corporation
Microsoft Corporation
Snap Inc.
Tencent America LLC
Verizon Media

Software Games

King Digital Entertainment plc
Nintendo of America Inc.
Riot Games, Inc.
Sony Interactive Entertainment LLC
Take-Two Interactive Software, Inc.

Web Publishing / Special Interest

International Data Group
Jet Propulsion Laboratory
Mayo Clinic
Texas Health Resources
The Metropolitan Museum of Art

 

Position Grids & Job Families Reported
 

To view a pdf of the complete list of jobs by family and by level, please click here:  2019 Croner Digital Position Grids

List of Job Families:

General Management
Virtual Reality
Producing
Content Strategy
Content
Content Partner Account Management
Content Curating
Native Producing
Multimedia Producing
Multimedia Editorial
Prediting
Digital Video Creative Development
Video Producing
Video Editing / Shooting
Audio Design / Producing
Podcast Producing
TECHNICAL PRODUCING
Digital Show Host
Show Booking
Talent Management
Product Management
Monetization
"Site
Merchandising"
Merchandising Planning
Buying
Inventory
Fulfillment
Supply Chain Optimization
Production Management
Post Production
Quality Control

Art
Animation
"Production
Art"
Information / Interface Design
User Experience Research
Editorial
Managing Editorial
Writing
Technical Writing
"Digital
Reporting"

Photography
Styling
Photography Editing or Administration
Digital Assets
Search Editorial / Ontology
Media Technical Production
Network Operations
Systems Engineering
Security Engineering
Security Analysis
Ethical Hacking
Security Compliance
Software Engineering
Web Development
Front-End
Mobile App Development
Mobile Submissions
DevOps Engineering
Business Functional Analysis
SW Architecture
SW QA Engineering
SW Testing
SW Release Engineering
Data Engineering
Database Development
Database Administration
Digital Analytics
Data Science
Business Intelligence Engineering
Back-End Development
Technical Project Management
Technical Program Management
Scrum Master
Creative Services Project Management
Marketing
Brand Marketing
Brand Development and Licensing
Product Marketing
Direct Marketing
Product Copywriting
Email Marketing
Email Marketing Analysis
Events Marketing
Influencer Marketing
Experiential Marketing
Audience Development
Integrated Marketing
Creative Services
Market Research
Competitive / Business Intelligence Research
Business Development
Account Service / Management
Social Media Management
Social Media Producing
Social Media Editorial
Community Management
User Content Review
Search Engine Optimization
Search Engine Marketing
Customer Support
Field Ad Sales
Programmatic Sales
Inside Ad Sales
Local Field Ad Sales
Ad Solutions
Digital Product Sales
Pre-Sales
Sales Account Service / Management
Sales Marketing
Sales Strategy and Planning
Sales Operations
Lead Generation Administration
Sales Analysis
Sales Training
Ad Producing
Ad Operations
Ad Inventory Management
Yield Analytics
Ad Campaign Management
Ad Traffic
Fraud Prevention and Investigation
Fraud Analysis
Digital Recruiting
Digital Legal Counsel
Finance
Production Accounting
Human Resources
Information Technology

 

Position Data Reported
 

To view a pdf of sample position data, please click here:
Sample Position Information - Exec, Standard, Ad Sales

The Compensation Data Report reports the follow compensation elements for every position:

  • Number of Incumbents Reported
  • Number of Companies with Match
  • Geographic Composition
  • FLSA Status
  • Total Average Supervised
  • STI Eligibility
  • STI Awards Received
  • STI Targets
  • LTI Eligibility
  • LTI Awards Received
  • Base Salary
  • Target Total Cash Compensation
  • Actual Total Cash Compensation
  • Actual Cash Awards as % of Base Salary
  • Annualized NPV of LTI Awards
  • Total Direct Compensation
  • Paired Comparison Position Match Analysis for Base Salary, Actual Total Cash Compensation and Total Direct Compensation
  • Differentials (of average pay between organization levels by job family category)

Survey Differentials / Data Cuts Reported Where Relevant:

  • Geographic Area - Metropolitan Area U.S. Region
  • Digital Revenues - for VP level and above
  • Ownership Model - Digital Company - Private, Digital Company - Public, Digital Unit / Positions
  • Ad Sales Revenue Targets - for Advertising Sales positions
  • Tenure / Eligible for Full Year of Awards -  for Advertising Sales and Sales Operations positions
  • Technical / Other than Technical Positions - by level
  • Specialty / Scope - for selected positions, specialties include:
    • Big Data or other than Big Data
    • Machine Learning
    • Manages Staff or is an Individual Contributor
  • Industry Segment:
    Business Products / Services
    Digital Advertising Services
    Ecommerce Retail
    Ecommerce Transactions
    Media Online
    Online / Mobile Gaming
    Publishing
    Web Publishing / Special Interest
  • Platform:
    Online
    Mobile
    Social Media
  • Scope of Responsibility - for VP and above: Head of Function or other than Head of Function
  • Type of Sales - Advertising Network or Internet Sites
  • Sales Territory Level - National, Regional or Local

Custom Cut of Data For an additional fee of $550, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

Policy Data Reported
 

The Full Report of Results covers Policies and Practices, including all of the sections below:

  • Participant Profile
    • Participants
    • Web Sites
    • Ownership
    • Industry Composition
    • Geographic Distribution
    • Work Force Sizes
    • Start of Fiscal Year
    • Last Year Fiscal Revenues
  • Short-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Funding and Award Caps
  • Long-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Design
    • Stock Option Plan Vesting
    • Restricted Stock (Units) Plan Vesting
  • Ad Sales Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Prevalence of Multiple Incentive Plans
    • Type of Plans
    • Structures
    • Performance Measures
    • Provisions for Increased Ad Sales
    • Additional Awards When Targets Met or Exceeded
    • Draws
    • Discretionary Bonus Awards
    • Caps
    • Timing of Credit for Sales
    • Frequency of Payment of Awards
    • Eligibility
    • Organization Level of Revenues Measured
    • Anticipated Performance Against Assigned Targets
    • Frequency of Target Setting
    • Target Compensation Mix
    • Annual Revenue Targets and Awards
    • Cost of Ad Sales Compensation as % of Revenues
  • Selected Amenities
    • Different Practices by Location or Sites
    • Geographic Distribution
    • Summary of Amenities
    • Detail of Amenities

Survey Schedule
 

The 2019 Survey Participation period is now closed. Results are available for purchase, with a commitment to participate in 2020. See "Participation Fees" tab below for details.

2020 Survey Planning Meeting:  January 23, 2020 hosted by Electronic Arts in Redwood City, CA
Questionnaire Distribution:  March 
Data Effective Date:  March 1
Questionnaire Due Date:  April 15
Full Report of Results Published:  Late August  
Report of Results Webinar:  September 

Participation Fees
 

The 2020 Participation Fee for the U.S. Survey is $9,700. 
Participation entitles your organization to receive the 2020 Full Report of Results, which includes the Compensation Data Report (xls) and the Policies and Practices Report (pdf) along with the Salary Budget Survey Supplement conducted in August.  All reports are published in late August or early September.

Custom Cut of Data for Participants 
For an additional fee, a participant company may select a subset of companies from the participant list for a custom cut of the data set. A minimum selection of ten companies is required.  A custom cut of the data set for "All Incumbents" is $550. A custom rerun of the data set including all data cuts is $950.

Purchase of 2019 Results As A "Non-participant"
If you missed the participation cycle for the current year, the Survey results may be purchased without having participated in the Survey, only by committing to the subsequent year Survey as a participant. The commitment to participate requires paying a 50% non-refundable deposit ($4,850 in 2020) toward the subsequent year participation fee.  There are two options for purchasing current data:

Purchase Option #1:
2019 Full Report of Results is $18,400 + 2020 Participation Fee Deposit of $4,850

  • The 2019 Full Report of Results is available for purchase for $18,400 plus a non-refundable 50% deposit of $4,850 towards the 2020 participation fee.
  • Total payment required is $23,250.
  • As a committed 2020 Participant, your company's survey submission would be due in April 2020.  The second half participation fee payment of $4,850 is due in July 2020. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2020 Full Report of Results.

Purchase Option #2:
10 Positions selected from the 2019 Compensation Data Report is $4,850+ 2020 Participation Fee 50% Deposit of $4,850

  • Compensation data for the "all incumbents" cut for up to 10 positions from the 2019 Full Report is $4,850 plus a non-refundable deposit of 50% towards the 2020 participation fee. The Policies and Practices Report is not included.
  • Total payment required to receive 2020 data for 10 jobs is $9,700.
  • As a committed 2020 Participant, your company's survey submission would be due in April 2020.  The second half participation fee payment of $4,850 is due in July 2020. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2020 Full Report of Results.

 

International Survey
 

The Croner Digital Content and Technology Survey - International was launched in 2019.  The supplemental Compensation Data Report will provide a primary data source for U.S.-based companies with digital content and media positions and digital advertising sales positions located in Canada, Europe, Asia and Australia.  In addition, the Report will serve as a second data point for technology and general and administrative positions located internationally.   

The positions to be surveyed include all of the positions in the U.S. Survey:  all job functions, families and levels in the Croner Digital Position Grids .  Results are provided by country in local currency.

The Survey Schedule is as follows: 

2020 Survey Planning Meeting:  January 2020 in Redwood City, CA
2020 Questionnaire Distribution:  Late March 2020
2020 Data Effective Date:  March 1, 2020
2020 Questionnaire Due Date:  May 2020
2020 Compensation Data Results Published:  October 2020

The 2020 Participation Fee for the International Survey is $5,000. 
Participation entitles your organization to receive the 2020 Compensation Data Report - International (xls).

Register to Participate
 

To register your company for participation in this Survey or to ask questions, please contact Susan Cronk at (415) 485-5512, Laurie Krashanoff at (415) 485-5521 or email us at info@croner.biz.

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided. All data are held in strict confidence and are reported only in summary form. No attribution is made to any specific data from any participating companies. The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report.

Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.