Now in its 20th year, the Croner Digital Content and Technology Survey provides up-to-date and complete market compensation data annually to companies conducting a material part of their business via the internet. The report is designed specifically for companies that develop and publish frequently updated internet content and/or provide internet commerce, transactions and services.

In today’s “mostly-mobile” world, companies from a wide variety of industries are all competing for talent in a concentration of jobs. The Survey results provide compensation data on approximately 75,000 employees in 135 companies, including from the search/social media companies which set the market for digital jobs.  Data cuts by industry segment provide a lens for working with the cross-industry data and provide meaningful answers to your questions about how to best compete for digital talent.  Participant companies use the results to establish rational pay levels and to make informed decisions regarding pay for new hires, promotions, and bonuses.

The 2017 Report also includes data for 11 international positions in the U.K., Canada, Australia, China and Germany.

View the Job Families and Positions covered in the Survey here: 2017 Croner Digital Position Grids

See all compensation data elements reported for each position by viewing samples here: Sample Position Information – Exec, Standard, Ad Sales.

Click on the tabs below for more information.

Participant Companies
 

2017 Participants A - Z
(see below for Survey Participant List by Industry Segment)
7-Eleven, Inc.
A+E Networks, LLC
Abercrombie & Fitch Co.
About.com
Activision Blizzard, Inc.
Aetna, Inc.
Age of Learning, Inc.
Amazon.com, Inc.
AMC Networks Inc.
American Greetings Corporation
American Public Media
AOL
Apple, Inc.
AT&T
AwesomenessTV, Inc.
Beachbody, LLC
Belk, Inc.
BuzzFeed, Inc.
Cars.com, LLC 
CBS Corporation
Cengage Learning, Inc.
Code for America
Comcast Cable Communications, Inc.
Consumer Reports
Cox Enterprises, Inc.
Cybernet Entertainment LLC
Discovery Communications, Inc.
Disney ABC Television Group
Disney Consumer Products and Interactive Media
eHarmony, Inc.
Electronic Arts Inc.
Epic Games, Inc.
ESPN, Inc.
Esurance Insurance Services Inc.
Extra Space Storage, Inc.
Facebook, Inc.
Fox Networks Group, Inc.
Fox News Network, LLC
GoPro, Inc.
Groupon, Inc.
Harland Clarke Holdings
Hasbro, Inc.
Hearst Magazines
Home Box Office, Inc.
Houghton Mifflin Harcourt 
HSN, Inc.
Hulu, LLC
IEEE GlobalSpec, Inc.
iHeartMedia, Inc.
International Data Group
ITHAKA
J. C. Penney Corporation, Inc.
Johnson & Johnson Consumer Companies
King Digital Entertainment plc
Kohl's Department Stores
L Brands, Inc.
Leo Burnett Group
LinkedIn Corporation
Live Nation Entertainment
Marchex, Inc.
Mayo Clinic
McGraw-Hill Education
Microsoft Corporation
MLB Advanced Media, LP
National Basketball Association
National CineMedia, LLC
National Football League
NBCUniversal Media, LLC
Nestle USA
Nielsen
Nintendo of America Inc.
Nordstrom, Inc.
Northwestern Mutual Life Insurance Company
OpenX Technologies, Inc.
Pandora Media, Inc.
Panopto Inc.
PGA Tour
POPSUGAR Inc.
Public Broadcasting Service
Publishers Clearing House
QVC, Inc.
R/GA Media Group, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Red Bull Media House North America, Inc.
Robert Half International Inc.
Sabre Corporation
SapientRazorfish
Scholastic Inc.
Scripps Networks Interactive Inc.
Sears Holdings Corporation
Sephora
Snap Inc.
Sony Interactive Entertainment LLC (SIE LLC)
Sony Pictures Entertainment
Spotify USA Inc.
Staples, Inc.
Take-Two Interactive Software, Inc.
Target Corporation
TasteMade, Inc.
TDS Broadband Service LLC
TEGNA  
The E.W. Scripps Company
The Metropolitan Museum of Art
The New York Times Company
The Vanguard Group, Inc.
The Walt Disney Company
The Walt Disney Studios
The Washington Post
Thomson Reuters
Time, Inc.
Tory Burch
Tremor Video, Inc.
Tribune Media
tronc
Turner Broadcasting System, Inc.
Undertone
Universal Music Group, Inc.
Univision Communications Inc.
USAA
Verizon Communications, Inc.
VEVO LLC
Viacom Media Networks
Vox Media, Inc.
W. W. Grainger, Inc.
Walgreen Company
Walt Disney Parks & Resorts
Warner Bros. Entertainment Inc.
Warner Music Group
Westfield, LLC
Wiley
Williams-Sonoma Inc
World Wrestling Entertainment, Inc.
YP Holdings LLC
Yum! Brands, Inc.

Added for 2018 Participation
WndrCo, LLC

2017 Survey Participants by Industry Segment

Business Products / Services - 9
Code for America Labs, Inc.
Extra Space Storage, Inc.
Harland Clarke Holdings
Nielsen N.V.
Panopto
Robert Half International Inc.
Sabre Corporation
Thomson Reuters
Westfield, LLC
 
Digital Advertising Services - 9
Leo Burnett Company, Inc.
Marchex, Inc.
National CineMedia, Inc.
OpenX Technologies, Inc.
R/GA Media Group
SapientRazorfish
Tremor Video, Inc.
Intercept Interactive Inc. dba Undertone
YP
 
Ecommerce Retail - 21
Abercrombie & Fitch Co.
Amazon
American Greetings
Beachbody, LLC
Belk
Disney Consumer Products and Interactive Media
HSNi
J.C. Penney Company, Inc.
Kohl's 
L Brands, Inc.
Nordstrom, Inc.
QVC, Inc.
Ralph Lauren Corporation
Recreational Equipment, Inc.
Sears Holdings
Sephora
Staples, Inc.
Target
Tory Burch
Walgreen Co.
William-Sonoma, Inc.
 
Ecommerce Transactions - 10
Aetna, Inc.
eHarmony 
Esurance
Groupon
Live Nation
Northwestern Mutual
The Vanguard Group, Inc.
United Services Automobile Association (USAA)
W. W. Grainger
Walt Disney Parks & Resorts
 
Food and Beverage - 3
7-Eleven, Inc.
Nestle USA
Yum! Brands, Inc.
 
Media / Entertainment - 50
A+E Television Networks, LLC
AMC Networks
American Public Media Group
Apple
AT&T
Awesomeness TV Holdings LLC
BuzzFeed Inc.
CBS
Comcast Cable
Cox Enterprises, Inc
Cybernet Entertainment LLC
Discovery Communications 
Disney|ABC Television Group
ESPN, Inc.
Fox Networks Group
Fox News Network, LLC
GoPro, Inc.
HBO
Mercer
iHeartMedia, Inc.
MLB Advanced Media, LP
National Basketball Association
National Football League
NBCUniversal
Pandora
PGA TOUR, Inc.
POPSUGAR
PBS
Publishers Clearing House
Red Bull North America
Scripps Networks Interactive
Sony Pictures Entertainment
Spotify
Tastemade, Inc.
TDS Telecom
TEGNA, Inc
The E.W. Scripps Company
The Walt Disney Company
The Walt Disney Studios
Tribune Media
Turner, Inc.
Universal Music Group
Univision Communications Inc.
Verizon
Vevo LLC
Viacom Media Networks
Vox Media, Inc.
Warner Bros. Entertainment Inc.
Warner Music Group Corp.
World Wrestling Entertainment, Inc.
 
Publishing - 14
Cengage Learning, Inc.
Consumer Reports
Hearst Magazines Digital Media
Houghton Mifflin Harcourt
IEEE GlobalSpec, Inc.
International Data Group
ITHAKA
McGraw-Hill Education
Scholastic, Inc.
The New York Times
The Washington Post
Time Inc. 
tronc, Inc.
John Wiley & Sons, Inc.
 
Search / Social Networks - 5
AOL
FACEBOOK
LinkedIn Corporation
Microsoft Corporation
Snap Inc.
 
Software Games - 8
ACTIVISION BLIZZARD INC
EA
Epic Games, Inc.
Hasbro, Inc. / Wizards of the Coast LLC
King Digital Entertainment plc
Nintendo of America Inc
Sony Interactive Entertainment LLC
Take-Two Interactive Software, Inc.
 
Web Publishing / Special Interests - 6
About.com (now Dotdash)
Age of Learning Inc.
Cars.com, LLC
Johnson & Johnson
Mayo Clinic
The Metropolitan Museum of Art
 

Position Grids & Job Families Reported
 

To view a pdf of the complete list of jobs by family and by level, please click here:

2017 Croner Digital Position Grids

Job Families - U.S

  • General Management
  • Producing
  • Prediting
  • Content
  • Content Partner Account Management
  • Social Media Producing
  • Mulitmedia Producing
  • Video Producing
  • Audio Producing
  • Technical Producing
  • Digital Show
  • Product Management
  • Merchandising / Inventory
  • Merchandising Planning
  • Site Merchandiser
  • Supply Chain Optimization
  • Production Management
  • Post Production
  • Quality Control
  • Design Information / User Interface
  • User Experience Research
  • Managing Editorial
  • Multimedia Editorial
  • Writing
  • Product Copywriting
  • Curator
  • Search Engine Marketing
  • Customer Support
  • Photography
  • Photography Editing
  • Styling
  • Digital Assets
  • Search Editorial / Ontology
  • Media Technical Production
  • Network Operations
  • Systems Engineering
  • Security Engineering
  • Security Analysis
  • Ethical Hacking
  • Security Compliance
  • Software Engineering
  • Machine Learning
  • Innovation Engineering
  • Web Development
  • Mobile App Development
  • DevOps Engineering
  • Business Functional Analysis
  • Software Architecture
  • Software Quality Assurance Engineering
  • Software Testing
  • Software Release Engineering
  • Data Engineering
  • Database Development
  • Database Administration
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Engineering
  • Back-End Development
  • Technical Product Management
  • Technical Program Management
  • Scrum Master
  • Marketing
  • Influencer Marketing
  • Experiential Marketing
  • Brand Marketing
  • Product Marketing
  • Channel Marketing
  • Affiliate Marketing
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Lead Generation Administration
  • Events Marketing
  • Market Research
  • Web / Digital Analytics
  • Data Science
  • Business Intelligence Research
  • Account Management
  • Social Media Management
  • Community Management
  • User Content Review
  • Audience Development
  • Monetization
  • Search Engine Optimization
  • Field Ad Sales
  • Inside Ad Sales
  • Local Field Ad Sales
  • Digital Product Sales
  • Sales Account Service
  • Sales Marketing
  • Ad Producing
  • Sales Strategy and Planning
  • Sales Operations
  • Ad Operations
  • Ad Traffic
  • Sales Analytics
  • Sales Training
  • Fraud Prevention and Investigation
  • Fraud Analysis
  • Digital Recruiting
  • Digital Legal Counsel

International Positions

  • General Manager
  • Head of Sales
  • Marketing Manager
  • Software Engineer
  • Community Manager

 

Position Data Reported
 

To view a pdf of sample position data, please click here:
Sample Position Information - Exec, Standard, Ad Sales

For Every Position:

  • Number of Incumbents Reported
  • Number of Companies with Match
  • Geographic Composition
  • FLSA Status
  • Total Average Supervised
  • STI Eligibility
  • STI Awards Received
  • STI Targets
  • LTI Eligibility
  • LTI Awards Received
  • Base Salary
  • Target Total Cash Compensation
  • Actual Total Cash Compensation
  • Actual Cash Awards as % of Base Salary
  • Annualized NPV of LTI Awards
  • Total Direct Compensation
  • Paired Comparison Position Match Analysis for Base Salary, Actual Total Cash Compensation and Total Direct Compensation
  • Differentials (of average pay between organization levels by job family category)

Data Cuts Reported Where Relevant:

  • Geographic Area Metropolitan Area U.S. Region
  • Company Revenues - for VP level and above
  • Ad Sales Revenue Targets - for Advertising Sales positions
  • Tenure / Eligible for Full Year of Awards -  for Advertising Sales and Sales Operations positions
  • Technical / Other than Technical Positions - by level
  • Specialty / Scope - for selected positions, specialties include:
    • Big Data
    • Machine Learning
    • Manages Staff
    • Scrum Framework
  • Industry Segment:
    Business Products / Services
    Digital Advertising Services
    Ecommerce Retail
    Ecommerce Transactions
    Media Online
    Online / Mobile Gaming
    Publishing
    Web Publishing / Special Interest
  • Platform:
    Online
    Mobile
    Social Media
  • Custom Cut of Data For an additional fee of $450, the participant company may select a subset of companies from the full participant list for a custom cut of data. A minimum of ten companies is required.

Policy Data Reported
 

  • Participant Profile
    • Participants
    • Web Sites
    • Ownership
    • Industry Composition
    • Geographic Distribution
    • Work Force Sizes
    • Start of Fiscal Year
    • Last Year Fiscal Revenues
  • Short-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Funding and Award Caps
  • Long-term Incentive Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Eligibility Levels
    • Type of Plans
    • Plan Design
    • Stock Option Plan Vesting
    • Restricted Stock (Units) Plan Vesting
    • Award Sizes - % of TSO Granted for Privately-held Independent Companies
    • Award Sizes - all other companies
  • Ad Sales Plan Design
    • Prevalence of Plans
    • Changes to Plans in Past Year
    • Prevalence of Multiple Incentive Plans
    • Type of Plans
    • Structures
    • Performance Measures
    • Provisions for Increased Ad Sales
    • Additional Awards When Targets Met or Exceeded
    • Draws
    • Discretionary Bonus Awards
    • Caps
    • Timing of Credit for Sales
    • Frequency of Payment of Awards
    • Eligibility
    • Organization Level of Revenues Measured
    • Anticipated Performance Against Assigned Targets
    • Frequency of Target Setting
    • Target Compensation Mix
    • Annual Revenue Targets and Awards
    • Cost of Ad Sales Compensation as % of Revenues
  • Selected Amenities
    • Different Practices by Location or Sites
    • Geographic Distribution
    • Summary of Amenities
    • Detail of Amenities

Participation Fees
 

The 2018 Participation Fee is $8,700. 
Participation entitles your organization to receive the 2018 Full Report of Results, which includes the Compensation Data Report (xls) and the Policies and Practices Report (pdf) along with the Salary Budget Survey Supplement conducted in August.  All reports are published in late August or early September.

Custom Cut of Data for Participants 
For an additional fee, a participant company may select a subset of companies from the participant list for a custom cut of the data set. A minimum selection of ten companies is required.  A custom cut of the data set for "All Incumbents" is $450. A custom rerun of the data set including all data cuts is $875.

Purchase of 2017 Results As A Non-participant
The 2017 Survey results may be purchased without having participated in the Survey, only by committing to the subsequent year Survey as a participant. The commitment to participate requires paying a 50% non-refundable deposit ($4,350) toward the 2017 participation fee.  There are two options for purchasing current data:

Purchase Option #1:
2017 Full Report of Results is $16,400 + 2018 Participation Fee Deposit of $4,350

  • The 2017 Full Report of Results is available for purchase for $16,400 plus a non-refundable 50% deposit of $4,350 towards the 2018 participation fee.
  • Total payment required is $20,750.
  • As a committed 2018 Participant, your company's survey submission would be due in April 2018.  The second half participation fee payment of $4,350 is due in July 2018. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2018 Full Report of Results.

Purchase Option #2:
2017 Compensation Data for 10 Positions is $4,350+ 2018 Participation Fee Deposit of $4,350

  • Compensation data for the "all incumbents" cut for up to 10 positions from the 2017 Full Report is $4,350 plus a non-refundable deposit of 50% towards the 2018 participation fee. The Policies and Practices Report is not included.
  • Total payment required to receive 2016 data for 10 jobs is $8,700.
  • As a committed 2018 Participant, your company's survey submission would be due in April 2018.  The second half participation fee payment of $4,350 is due in July 2018. Payment of these fees and submission of a completed survey questionnaire will entitle your organization to receive the 2018 Full Report of Results.

 

Survey Schedule
 

2018 Survey Planning Meeting:  ThursdayJanuary 18, 2018  Electronic Arts Inc. - Redwood City, CA
2018 Questionnaire Distribution:  March 2018
2018 Data Effective Date:  March 1, 2018
2018 Questionnaire Due Date:  April 2018
2018 Full Report of Results Published:  August 2018
2018 Report of Results Webinar:  September 2018
2018 Salary Budgets Survey Supplement:  August 2018

Confidentiality
 

The Croner Company conducts this Survey as an independent third party to ensure the confidentiality and consistency of the data provided. All data are held in strict confidence and are reported only in summary form. No attribution is made to any specific data from any participating companies. The Croner Company aggregates data using DOJ "Safe Harbor Guidelines" to ensure full regulatory compliance of the Survey report.

Survey reports are distributed only to participants and all participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

 

Register to Participate
 

To register your company for participation in this Survey or to ask questions, please contact Susan Cronk at (415) 485-5512, Laurie Krashanoff at (415) 485-5521 or email us at info@croner.biz.